Powering Elite Sports
Merchandise & Teamwear Programs
From on-court uniforms to fan merchandise, we design, produce, and operate the complete apparel program for your club.
Trusted By
Australia's Leading Sporting Organisations
National Basketball League
National Pickleball League
Melbourne United
Tasmania JackJumpers
Brisbane Bullets
New Zealand Breakers
Harlem Globetrotters
Champion Teamwear
First Ever Custom
National Basketball League
National Pickleball League
Melbourne United
Tasmania JackJumpers
Brisbane Bullets
New Zealand Breakers
Harlem Globetrotters
Champion Teamwear
First Ever Custom
A Flexible Entry Model
Champion/First Ever Branded
- On-field kits, training, travel & fanwear
- Full Champion branding across your club
- Maximum revenue back to your club
White-Label Apparel
- Custom teamwear built around your brand
- Works alongside your existing sponsors
- No conflict, no compromise
Merchandise & Fulfilment
- Online store, warehousing & venue sales handled for you
- Simple to get started
- Grow into more when you're ready
Strategic Flywheel
Tier 3 → Tier 2 → Tier 1
Start where it makes sense. We'll grow with you.
Start where it makes sense. We'll grow with you under a flexible entry model.
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Official On-Court Apparel Program
First Ever designs, manufactures, and supplies the official Champion on-court apparel for the National Basketball League, the premier professional basketball competition in the Asia-Pacific.
Design & Development
Design and development of all Champion-branded on-court apparel for NBL teams.
Quality Assurance
Manufacturing and quality control to international performance standards.
Supply & Distribution
Supply and distribution across all NBL franchises nationally.
Seasonal Planning
Seasonal range planning and custom team-specific colourways.
Our End-to-End Process
From first brief to final delivery, every step managed under one roof.
National Retail & Wholesale Distribution
First Ever merchandise is available through Australia & New Zealand's leading sporting retailers and specialist wholesale partners.
Rebel Sport
Intersport
Mick Simmons
Courtside
Players Sports
Rebel Sport
Intersport
Mick Simmons
Courtside
Players Sports
Why Choose First Ever
Proven Program Framework
Battle-tested frameworks developed through years of partnering with elite sporting organisations across Australia.
Product & Brand Execution
From concept to delivery, we execute merchandise programs that reflect and enhance your brand identity.
E-Commerce & Operational Control
Full-stack e-commerce solutions with inventory management, fulfilment, and real-time analytics.
Reliability at Scale
Proven ability to deliver 100,000+ units across multiple programs without compromising on quality or timelines.
Get in Touch
Ready to elevate your merchandise program? We'd love to hear from you.